that and fifty cents

Over all, [NEA] endowment officials said, the demand for nonmusical theater simply is not what it used to be.

“In a sense, the dilemma of nonprofit theater can be simply summarized — supply has outstripped current demand,” Dana Gioia, the chairman of the national endowment, wrote in a preface to the report. “The remarkable growth and professional management of theatrical organizations across the nation has not yet been matched by equally robust growth in audiences.”

– from an NYT article on the declining audience for “nonmusical theater”, via ArtsJournal.