I do not intend to be restrained about this: AVATAR is awesome. I hope to see it at least three more times in the next two weeks, and after that, once every two weeks for the duration of its theatrical release. I had extremely high expectations for this film, and they were met. There is no one I know who would not enjoy it, and I know that I know some very particular people. I am addressing you, particular people. Go.
That’s what it is—it’s transport, you know? It’s a transporting experience to another reality, another world, and I think that people need that. You need it periodically in your life, and in your cinematic life. That’s what we set out to do with this movie.
– James Cameron interviewed in Vanity Fair